Hi, I’m Bill.
I’m a creative director, designer and video producer with more than 20 years of experience building brands and making visual content that works, across print, packaging, digital and video.
I spent 16 years as a graphic designer at S&D Coffee & Tea, creating packaging, retail displays, interior renderings and marketing for national accounts, including McDonald’s McCafé and National Iced Tea programs. Before that, I designed high-volume merchandise for NASCAR and WWE events at Speedway Motorsports.
Since 2020 I’ve run my own studio, working directly with small and large businesses. I lead every project myself, from the first conversation and concept through production and final files, so nothing gets lost in a hand-off.
What I bring to a project
- Brand strategy, identity systems and art direction
- Video production, editing, motion graphics and sound (Adobe Premiere, After Effects, Audition, Logic Pro)
- Packaging, point of sale, vehicle wraps and environmental graphics
- Illustration, product rendering, sketching and storyboarding
- Photography, retouching and photo restoration
- Prepress and production-ready files for print and digital
- Bilingual: English and Spanish
I have a BA in Fine Arts (Visual Art) from Presbyterian College, and I keep my skills current with ongoing training in Adobe tools, photography and sound production.
For portraiture & fine art, please visit:
What People Say
“I worked with Bill in the design area of S&D marketing for a long time. Bill is very creative and equally talented artistically, with a knack for always delivering fresh and professional creative solutions for any project he works on. Always on time with deadlines, and an excellent at communicating throughout the design process with the customer/requestor, Bill consistently delivers quality and eye-catching work. Bill contributed massively to raising the quality of creative work produced by the marketing department, and helped elevate and equate the quality of S&D product with visuals and creativity. Last, but not least Bill was a joy to work with on a daily basis – great attitude, positive, gets along with anyone he meets and just a good guy. I would highly recommend Bill for any design and creative work without hesitation!”
Hal Hewgley, Senior Graphic Designer, S&D Coffee & Tea, Inc.
“Bill is an excellent graphic designer! His ability to take a design idea from concept to completion is incredible. He is detailoriented and works well around strict deadlines. If you’re in need of graphic design work, look no further than Bill Grady.”
Jerry Hunter, Senior Marketing Associate at S&D Coffee & Tea, Inc.
“I’ve worked in the marketing field for all of my 30+ year professional career, and Bill is one of the most creative, artistic, versatile people I have ever met. He takes the time to understand the strategy of the design – am imperative place to start – and then unleashes a brilliant flurry of innovative ideas. He is the very definition of an artist, adept at modern digital design in the latest software as well as freehand illustration, photography and videography. Additionally, he is passionate about excellence and dedicated to delivering an end product that will inspire his customers. I enthusiastically recommend him — in fact, I have already, and will continue to refer his graphic design services.”
Jill Alexander, Marketing Supervisor at S&D Coffee & Tea, Inc.
“I had the pleasure of working with Bill for 16 years. Bill is talented,creative and one of the best graphic artist I had the privilege of dealing with while I was at S&D Coffee and Tea. If Bill was assigned any of my projects I knew that it would be done to my customers requests in a timely manner. Anyone who hires Bill will have a dedicated and hardworking employee.”
Deborah Thevaos, Sales Manager at S&D Coffee & Tea, Inc. (retired)
“I would like to recommend Bill Grady for any graphic work and design. As a former National Account Manager for S&D Coffee and Tea, Inc. my primary focus was McDonald’s. S&D Coffee & Tea worked with McDonald’s in a broad scope within our areas of expertise. Included in the work we did with McDonald’s, an extensive amount of work was done from the design team. These areas included introduction of their National Iced Tea program and McCafe’ Coffee program with input on quality and marketing. This could be from brainstorming ideas and designs, to training materials and tool. Bill’s work was crucial and beneficial in the things done to help maintain and grow this business. His interior and exterior concept renderings were outstanding, and his ability to understand the client’s needs and put them into visual context would be hard to exceed. He will be an asset to any organization that needs someone in it’s graphic and design division.”
Neil Mitchell, National Account Manager at S&D Coffee & Tea, Inc. (retired)
