CREATIVE DIRECTOR · BRAND & VIDEO CONTENT · CHARLOTTE AREA
Brand, packaging and video that make good businesses look as good as they are.
I’m Bill Grady. For 20+ years I’ve built brands and visual content for everyone from national names to the shop down the street, taking every project from first sketch to finished file myself.
TRUSTED BY
McDonald’s / McCafé (via S&D Coffee & Tea) · Speedway Motorsports · NASCAR & WWE event merchandise · Xtirpa · Safewaze · Canopy Brands
Recent Projects
Product Illustration: Xtirpa
Clean technical illustrations for a fall-protection and confined-space equipment line, built for print, web and trade-show banners.
Vehicle Wrap: Service Van
A full wrap that turns a work van into a rolling billboard: bold, readable at a glance, and on-brand from every side.
Hand-Drawn Product Art
Simple, hand-drawn product sketches that stand out in a feed full of look-alike stock and AI imagery.
What I Do
Brand Systems
Logos, plus everything that makes them work: color, type, brand guidelines and ready-to-use templates for social, print and signage.
Video & Motion
Brand videos, sizzle reels, training videos, animated logos and motion graphics, shot, edited and sound-designed in house.
Short-Form Social Video
Vertical video packages for Instagram Reels, TikTok and YouTube Shorts, made to stop the scroll and stay on brand.
Packaging & Point of Sale
Cups, cartons, displays and in-store signage, plus photoreal 3D mockups so you can see it before anything goes to print.
Wraps & Environmental
Vehicle wraps, lobbies, walls and event spaces: big-format graphics that carry your brand into the real world.
Illustration & Photography
Product illustration, technical renderings, headshots, real estate photography and photo restoration.
Bilingual creative: campaigns and materials in English and Spanish.
Human-led. Modern tools.
I use today’s tools, including Adobe’s latest AI features, to move faster and explore more options for you. Every idea, decision and final file is still crafted by an experienced human hand. You get speed and originality without the look-alike results.
Explore the Work
“Bill is one of the most creative, artistic, versatile people I have ever met. He takes the time to understand the strategy of the design and then unleashes a brilliant flurry of innovative ideas.”
Jill Alexander, Marketing Supervisor, S&D Coffee & Tea, Inc.
Let’s build something together.
Tell me what you’re working on.
